Why Video Should Be Part of Your Online Marketing Strategy * Sonia Holt
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Why Video Should Be Part of Your Online Marketing Strategy

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The future of online video marketing is here. In fact, we are currently experiencing a video marketing revolution. According to a recent study, 63% of online businesses are now using video-based content in their online marketing efforts… 82% of those businesses believe that video marketing is a key piece of their overall marketing strategy.

Video marketing is increasing at a rapid pace, and if you’re haven't been utilizing it, now is the time to catch up to your competition before it’s too late.

You're probably wondering if you have the resources… what's the cost to create and incorporate video content as part of your marketing strategy.  The answer is a resounding yes!  As video production technology evolves, the investment becomes affordable for the vast majority of home-based and small businesses.

Here are four types of videos that can increase your conversion rate.

1. Demo Videos*

Demo videos showcase how your product works — whether that's taking viewers on a tour of your software or other products/services or in the example spotlighting a new real estate listing.

Click the image to view an example of a residential listing video used by real estate professionals demonstrating the potential of a home.

RE Demo Video of hours and rooms

2. Educational or How-To Videos

Instructional videos can be used to teach your audience something new or build the foundational knowledge they'll need to better understand your business and solutions. These videos can also be used by your sales and service teams as they work with customers.

3. Marketing Video

Use attention-grabbing videos to spotlight your products and services on Social Media, for Ads or Blog Posts.  Point viewers to your blog, opt-in, or sales page directly from your video.

4. Explainer Videos

This type of video is used to help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company's core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business's solution.

If you're doing an explainer video, just present your product or service clearly and concisely to your targeted audience and they'll head over to your order page anxious to buy!

Click the image for a video showing a video marketing service example.

Healthy Eating Video

5. Case Study and Customer Testimonial Videos

Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on-camera describing their challenges and how your company helped solve them.

Use These Types of  Marketing Videos To Build Trust 

Did you know that 57% of consumers claim that marketing videos gave them far more confidence to make online purchases?  Marketing videos make your products and or services look far more credible, and credibility builds trust.  Trust is key in converting leads and prospects into paying customers and long-term customer relationships.

Marketing Videos Provide A Higher Return On Investment(ROI)

Adding these types of product or service videos to your landing page will increase conversions, which in turn will increase overall sales for your business.

Marketing videos can boost both conversions and sales by over 80%.  In another recent study, 74% of consumers who watched an explainer video ended up purchasing the product or service.

Eighty-three percent (83%) of business owners surveyed claim that marketing videos are a good investment that pays off in a significant manner.

Here's something else to remember, your marketing videos don’t need to be perfect, they just need to look decent, and have interesting and informative content.  And you don't have to invest in expensive equipment… you can make a pretty good video just using your smartphone.

Video marketing is an incredibly important aspect of the overall success of your marketing efforts.  Videos capture the attention of the people who may be interested in your products or services. That means videos are the perfect marketing tool that will help increase sales of your products and or services.  If you’re not currently using videos, now is the time to seriously consider adding them to your marketing plan.

*Video types taken from a blog article by HubSpot…  The 12 Types of Marketing Videos



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