There are many great tips for business owners on how to stay safe through the COVID-19 pandemic from a health standpoint, but you may be hard-pressed to find advice on how to keep your business afloat and even thriving beyond the pandemic. If you’re concerned about your business’s ability to survive when in many ways we're still operating in a virtual mode, it’s time to explore online tools to help you stay on top of your game.
Sonia Holt Online Marketing can provide your business with the tools needed to build a successful online presence. Fill out a contact form to learn more.
1. Come Up With A Great Business Name or Personal Brand
If you own a new business or are building a personal brand, needs a great name. It should be memorable, and if possible identify what your business is all about. A good business name should embody the feeling of your brand. It should be memorable. It should express why you're doing what you're doing.
So, how do you come up with that great name? Here are 18 tips to help you come up with a bang-up name.
2. Stay On Top of Your Finances
While it’s certainly hard to build a business without the resources to do so, “spending money to make it” only works if your spending on the right things.
And if you’re not, it hurts you twice… once because you wasted your money and second you now have less to spend on the things that actually help you grow your business.
No doubt one of the best investments you will ever make is a customizable accounting app for your business. It can give you visibility on all your financial transactions, as well as keep track of outsourcing time and productivity so you can closely manage manpower costs with ease.
Moreover, it saves you time by doing away with repetitive tasks through automatic scheduling, calculations, and reporting. So, despite the investment, you actually save and make money in the long run as being aware of your business performance lets you pivot when needed.
Infographic display items business owners waste their money on
3. Research and Implement Better Processes
Time blocking can save many an entrepreneur from wasting minutes or hours at work. Planning your day in this way can decrease stress and enhance communication between you and your team. Consider using a time management app or another type of project management tool that keeps your team on the same page.
Continuous process improvement is also one thing that you need to constantly deploy in business. If there’s one thing that the pandemic taught us, it’s that nothing is ever permanent — least of all, in business. Solid process improvement and change management practices essentially let you roll with the punches better — in turn, giving you a fighting chance to keep up your momentum or even scale.
Though building a company during a pandemic is a daunting task, if you’re an entrepreneur or small business owner, you’ve already struggled through the beginning stages of creating your empire. Remember to work smarter, not harder, and if you’re working with a virtual assistant or outsourcing some of your business activities, do all you can to keep everyone involved informed of any happenings they need to know.
Above all, keep on top of your finances and continuous improvement practices.
Article contributor Julie Morris, Life and Career Coach
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