Three “Magic” Questions To Qualify Your Prospects * Sonia Holt Online Marketing

Three “Magic” Questions To Qualify Your Prospects

Frustrated-employee (1)Frustrated-employee235de1cI can’t get over how complicated I sometimes make things.  Like stressing over what to say and what not to say to a prospect.

In a recent article by Julie Burke, a social media recruiting superstar, she boiled the prospecting process down to three questions she used to grow her network marketing business to six figures and beyond—without cold calling, spamming links, doing home parties, or making a list of 100 names.

LinkedIn-Spam-ImageSm LinkedIn-Spam-ImageDo you constantly get messages from people just spamming and desperately trying to recruit you into their business?  I do, and it’s annoying!

And the funny thing is when spamming doesn’t work, they become frustrated, depressed, and quit because “it isn’t working” for them.

The fact is if you’re not making a TRUE connection with somebody, they’re probably not going to respond to you no matter how many times you follow-up.

If you were in their position and kept getting messages from someone who shows no interest in you or your challenges, but continues to spam you about their company and sends you links, would you want to do business with them? 

Me either; especially if they didn’t even take the time to get to know me and the challenges I face.  How could they possibly think they have just the right solution for me when they don’t even know the problem?

That’s why you want to become a problem solver, not just a human “spam bot.”

And as a problem solver, you need to understand the pains or troubles your prospects are experiencing.  What’s the solution they’re looking for?  Can your product or opportunity help them.

During this information gathering process, you will be qualifying your prospects.  Know that what you have to offer isn’t going to be the right solution for everyone. 

And that’s okay!  Everyone is not going to be the “perfect” prospect you’re hoping for.

So, here are the three questions Julie suggests we start using today!

Question #1: “Are you happy?”  It’s as simple as that.Frustrated-employee (1)

Ask a question that’s relevant to your opportunity, such as…

  • “Are you happy with the way you’re feeling in your day-to-day life?”
  • “Are you happy with the way your body feels right now?”
  • “Do you have enough energy?”
  • “Do you feel tired?”
  • “Are you happy with your travel/insurance agent?”
  • “Are you happy with your 9:00-to-5:00 job, or would you like more freedom?”

That’s it… if they answer “no,” they’re not happy, then go on to the next question.


Question #2: “Do you have a plan to change that?”Frustrated-employeeFrustrated-employee

idea-plan-actionMost likely they don’t, because a lot of people are walking around in circles trying to figure out how to get their “groove” (a term embraced by baby boomers) back.  So, they can…

  • Get out of debtFrustrated-employeeFrustrated-employee
  • Save for retirement
  • And make a difference in the processFrustrated-employeeFrustrated-employee

Let me share how I wound up being passionate about Internet marketing and wanting to share what I learn.

When I was 40 (and we won’t talk about how long ago that was) I looked ahead and thought I had plenty of time to save for retirement.  After all I had at least 25 years… that was more than enough time.

Then life got in the way:

  • Divorce
  • Losing everything and having to start all over
  • My mom dying of breast cancer
  • Kids leaving home for college or marriage
  • Grandkids
  • My current husband having to go on disability

You get the picture.  Suddenly, 65 arrived, and I wasn’t ready for it.

We’ve been fortunate in being able to cover our expenses, but I want more.  I’m still not ready for retirement.  I want to build a profitable business, and in the process, help others realize they can too… starting right now!

 For me, success isn’t just about money, and it’s more than having freedom and security.  It’s about being part of something.  It’s about being part of someone else’s journey to success… whatever their definition.

I had no idea that along with my interest in marketing and sales, I had an inner “geek” wanting to come out. 🙂  And that's why I evolved into an online marketer.

Ok, back to our initial questions.

#1 Are You Happy and

#2 Do You Have a Plan to Change That?  If not…


Question #3: “Do you want to see one?”Action-Plan-Desert-Island

If they say “yes” to wanting to see a plan, then you’re going to send them a tool.

Send them to a website, video, podcast—whatever you have access to about your company, your product or your opportunity.  Don’t become the spokesperson… just guide them to the information.

Pretty simple; right?

Then you can walk them through the plan.

If they say “no,” then maybe they’re overwhelmed, they can’t wrap their mind around it, or maybe they have a major event in their life that makes the timing off… whatever it is, life happens.

Do not show them the plan if they’re not interested in going further.

Do not pressure them.

You might try using a statement similar to Julie’s.

“I understand that right now is not the right time. However, do you mind if I follow up with you in a couple months? Life might be different for you then. You might be looking for some extra cash flow, or you might be looking to get out of your 9:00-to-5:00. You know, I can totally respect where you’re at right now, but let me know if I can stay in contact with you. I’d love to be able to reach out to you in a couple months.”

The less you say, the better.

The key is to develop the skill of asking questions.  The goal is to get your prospect talking.


To Summarize:  Ask the 3 Magic Questions

  1. “So, are you happy?”
  2. “Do you have a plan to change that?”Sm questions
  3. “Do you want to see one?”

Keep it simple.  Make it about them.

Of course you do need people to talk to, so if you need help finding prospects on social media, if you’re just starting out in network marketing, or are new to using social media to prospect and recruit, I’d like to offer you a copy of…

Social Media Recruiting Frenzy, by Julie Burke.  Oh, and it’s free!

I found it helpful and informative, and I think you will too.

It includes word-for-word scripts, example posts, plus some “dos and don’ts” regarding Facebook so you can instantly be more effective with sponsoring and recruiting online.

And do it all without being “spammy,” without pouncing on people, and without running an infomercial on your page.

Julie shares the exact method she used to personally sponsor 270+ reps and grow a team of 8,300 distributors, all from the comfort of my home, in just 3 years.

Ready to learn more?

Then make sure you click here and grab your free copy today!





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