Guest contributor, Julie Morris Life and Career Coach
Keeping your home-based business open throughout the pandemic has been no easy task. From March 2020 forward, you likely experienced a significant dip in sales that was definitely no fault of your own. Worldwide, hundreds of thousands of businesses had to close permanently. Small businesses were especially hit hard over the past year.
While the pandemic is beginning to slow down, it is important to continue building your business to reach your pre-COVID revenue goals. To do that, follow these expert strategies.
Attend a mix of online and in-person networking group meetings.
Networking is arguably more important now than ever before. Building genuine connections with other small business owners — both new and experienced — is one of the best ways to grow your business. When you rely solely on ads and social media, you are missing out on some of the most valuable word-of-mouth marketing opportunities that are available.
If you haven’t been doing so, start attending both online and in-person networking group meetings (depending on the availability of each format in your area). Strive to connect with at least three new people each meeting, and schedule follow-up one-on-one meetings to deepen each connection. When networking — whether on Zoom or face-to-face — be authentic in your interactions, and avoid coming off as too salesy.
Share expert advice, product reveals, and more on camera.
Laptop with an example of marketing video on desktop with a cup of coffee
Video has rapidly become the preferred media choice across social media platforms. Plain text and images are no longer as effective as they once were in helping you promote various aspects of your business.
If you want to get the most out of your social media marketing efforts, you need to be posting videos regularly. This can take the form of TikTok videos, Instagram Reels, Facebook Live, and so on. Use short videos to share your expertise, reveal new products, teach a skill, or promote special sales. If you aren’t using videos yet, now is the time to do so.
Reach out to prior clients and customers who bought from you pre-pandemic.
If you had regular clients or customers who haven’t returned since before the pandemic, now is a great time to reach out to them. This is best done via email and social media. While you’ll certainly want to handle this communication with the utmost care and sensitivity, it is worthwhile to check in to see how they are doing and if they are ready to buy from/work with your business again. If you are an eCommerce store, consider sending a special discount or free gift with purchase.
Enhance your online marketing by outsourcing to various experts.
Although it may sound slightly counterintuitive due to the initial investment required, outsourcing can be a great strategy for increasing your revenue. If you’ve been handling everything from social media posts to website updates by yourself, enlisting the assistance of an expert freelancer can quickly boost your sales.
For example, the following services are excellent to outsource when looking to increase sales and exposure:
Now that you’ve made it through the worst of the pandemic, it is time to refocus on your long-term goals and strategy. In addition to following the tips listed above, be sure that all of your goals are clearly defined and written down. This will give you the best possible chance to achieve whatever dollar figure it is that you’d like to reach.
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