Marketing Tools Archives * Sonia Holt

Three Tips to Help You Build Your Online Business

There are many great tips for business owners on how to stay safe through the COVID-19 pandemic from a health standpoint, but you may be hard-pressed to find advice on how to keep your business afloat and even thriving beyond the pandemic. If you’re concerned about your business’s ability to survive when in many ways […]

Why Video Should Be Part of Your Online Marketing Strategy

Post Image: Film Studio The future of online video marketing is here. In fact, we are currently experiencing a video marketing revolution. According to a recent study, 63% of online businesses are now using video-based content in their online marketing efforts… 82% of those businesses believe that video marketing is a key piece of their […]

How To Write Effective Emails For Your Email Marketing Campaigns

If email marketing is part of your online marketing strategy to build your business, then you know the importance of writing effective emails that will bring in leads that convert to sales. But first, you have to inspire the reader to open your email and see what you have to say, right? Here are some […]

Guide to Writing Cold Emails – Infographic Slides

I came across Mailshake Advantage and this great infographic on tips for writing cold emails I thought I’d share with you. This infographic outlines how to set your strategy, write your copy, and create a successful outreach campaign. Cold Email Outreach (Infographic can be found on Mailshake blog post… https://mailshake.com/blog/cold-email-pocket-guide/)

Why Your Internet-Based Business Needs A Landing Page

So, what’s a landing page and why do you need one. In the world of online marketing, a landing page is basically a standalone web page that is created for a specific marketing campaign. In essence, a potential customer or client will end up on the landing page when they click on a link […]

Use Giveaways To Bring Traffic to Your Site

Have you thought of using giveaways to bring traffic to your site? You don’t have to give away the store to make this work, but give your visitor something they will find of value. Enough value that they will take the time to complete the opt-in box on your site. Grocery stores and other retailers […]

So, What’s Your Marketing Strategy… Do You Have One?

I don’t know about you, but starting out in the world of online marketing, (or digital marketing as it’s more commonly referred to today) I found myself all over the board when trying to define my marketing strategy. If you’re having trouble identifying your strategy, the first thing to do is to make sure you have […]

Do You Want To Know What Successful People Have In Common?

Whether you’re career-oriented working from home because of our current health crisis, building your business, or thinking of starting a home-based business, the goal is the same: You want to be successful! Successful people aren’t born with “super-star genes.” They simply have habits that contribute to their success. In interviews of successful people there are […]

Do You “Prospect Speak?”

In other words, are you speaking to your prospect in a language they can understand? More on that in a minute, but first let me tell you a story that might best illustrate what I’m talking about. One day my grandson and I were out and decided we were hungry and needed something to eat. […]

10 Ways Video Marketing Multiplies Your Marketing Efforts

(Infographic by Video Remix) Are up using videos in your marketing? Well, you should be. Here’s an infograph that will be it easy to understand why. Most impressive, 500 million people watch video on Facebook every day! So, what types of videos are popular? Here are some I highlight from the following article by Eric Siu of Single Grain.12 […]