So, what’s a landing page and why do you need one. In the world of online marketing, a landing page is basically a standalone web page that is created for a specific marketing campaign. In essence, a potential customer or client will end up on the landing page when they click on a link […]
Continue readingThe Inigo Montoya Guide to 27 Commonly Misused Words, written by Brian Clark, Founder of Copyblogger 27 commonly misused words… some are common mistakes that distract when trying to keep a reader’s attention. Others are more obscure and just interesting to know. Adverse / Averse Adverse means unfavorable. Averse means reluctant. Afterwards Afterwards is wrong in American English. It’s afterward. […]
Continue readingA large part of successfully building any business is personal branding… especially online. Why? Because it helps your audience get to know you. People do business with people they know and trust, so getting to know you and most importantly how you conduct your business builds trust… plain and simple. Building trust directly relates to […]
Continue reading… or on any other marketing piece… such as your social media or blog posts, emails, videos or ANY marketing message for that matter. In fact, it’s labeled a “cardinal sin” in marketing circles And if your guilty of this “sin,” you will kill your ad before the reader even gets to the good stuff! So, what’s this […]
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