Whether you’re a brand new marketer or an experienced pro, you can use LinkedIn to generate leads, build brand awareness, and establish strategic partnerships with serious businesspeople.
Here’s how you get started…
Start your LinkedIn strategy by determining exactly what you want to accomplish.
Once you know exactly what you want, it’s easier to define and home in on a specific audience.
Let’s say your goal is to sell a training program to network marketers. LinkedIn has over 700 groups specifically for network marketing professionals.
Or, imagine you’re part of a health and wellness company and you want to target network marketers in that field.
There are more than 1,500 groups on LinkedIn dealing with health and wellness. Additionally, the site has 38 groups focused only on health and wellness marketing.
Depending on your goals, your LinkedIn job is to attract the audience who shares your goals and invite them to connect with you. From there, you can build your network marketing team with the prospects you want.
When your goals and target audience are clear, take a look at your LinkedIn profile or create a profile. You'll need to make sure it is professional and appropriate for your target audience.
The goal of your personal profile is to portray yourself as a professional. Not as a goofy skateboarder or karaoke singer or kid’s soccer coach like you might on Facebook.
Why? Because people do business with people they know, like, and trust.
Your profile has to create the kind of first impression that makes people feel comfortable trusting you and answer for themselves, “Can I see myself working with this person?”
Complete your profile as close to 100% as you can to establish your credibility and add to it as your accomplishments grow.
Oh, and use a professional headshot for your profile picture.
LinkedIn’s own research indicates that profiles with professional portraits drive profile views up 14 times than those with non-professional portraits.
Putting your best face forward shows your target audience you believe enough in what you’re doing to put a professional face on it.
Starting from your own contact list, invite current and former colleagues, clients, customers, and others you’ve done business within the past who fit your target audience profile.
Focus on who you are and who you want to reach with your messages.
Join groups and invite people who fit your target audience to connect.
As soon as someone accepts your invitation to connect, or reaches out to connect with you, send them a message and a gift.
Remember, the goal is to “give without want” – to provide value FIRST before you ask for anything.
Thank people for reaching out, offer a brief statement about yourself and your purpose, and give them something of value. This can be a link to a lead magnet, your website, or an offer you think might be valuable to them. You might say something like,
“Thanks for connecting. I’m passionate about the home-based business industry and how it can help generate substantial incomes for people. Here’s something that I think might help you move forward toward accomplishing your own business goals.”
Then, stay in touch to build likeability and trust.
When you get LinkedIn notifications of birthdays, job anniversaries, or job changes, send a brief message to stay connected. Make sure to always include something of value in your messages like a link to an offer or to an article you’ve written. Or you can send an invitation to subscribe to your mailing list or to follow your Company Page.
Your LinkedIn Company Page is your business’s profile. It should help prospective leads, prospects, and customers using Linkedin learn more about your network marketing business.
Your Company Page is where you’ll publish relevant content to your target audience; articles, blog posts, business tips.
It’s important to optimize your Company Page for search – whether the search comes from within LinkedIn or not.
Make sure you incorporate keywords that speak directly to your audience: what words or phrases would your target audience use when they search for your product or service?
Another way to get noticed and boost your search rankings is to link your Company Page to any other places you have an online presence. These could be your company's website, blog, or other marketing sites.
Whenever someone follows your Company Page, updates to it appear directly in their LinkedIn feeds. And the more followers you have, the greater reach your updates will have.
Start by asking your current customers or team members to follow your Company Page and share it with their networks.
Promote your company page in your blog posts, emails, newsletters, and website, and directly and unapologetically ask people to follow it.
Use a “Follow” button or link on your website to allow your visitors to follow your LinkedIn Company Page with just one click.
What kind of rich content should you post?
While it might be tempting to focus on your own products or services, “pitchy” or aggressive sales content doesn’t work very well on LinkedIn.
Remember, LinkedIn people are business professionals first.
That means you need to provide content that your target audience finds useful. This means content that addresses a pain point, solves business problems, answers questions, or helps people do their jobs better.
The good news? You don’t have to write all that content yourself.
You can share other people’s engaging and insightful content with your followers. This can position yourself as an authority and “thought leader” in your industry.
Offer your perspective on industry news and trends. Share the vision and ethos of your company. Showcase how your product or service can offer the best solution for your customers.
And don’t forget to include images. Research shows that posts with images attract 6 times more engagement.
So, use pictures, YouTube videos, and SlideShare presentations to enrich your content and engage your followers.
Perhaps the most exciting opportunity of publishing rich, engaging content on LinkedIn is this: out of 560 million users worldwide, only about 1 million users have ever published any content!
That means less than 1 tenth of 1% (.001%) of LinkedIn users are providing content!
Combine that with the fact that 91% of marketing executives say that LinkedIn is their top source for quality content and the opening should be blindingly obvious.
There are three ways to leverage LinkedIn to grow your follower base through advertising:
And if you'd like to start actually attracting the best prospects out there on Linkedin and every other social media platform…
I'm happy to share online business building strategies I use today to generate 400-500 red hot prospects per day, 30-50 new customers per day and 80-100 business builders per month WITHOUT sending a single private message and only calling someone after they've expressed an interest in what I offer.
Trust me, you don’t want to be known as a self-serving cold prospector by your potential leads or wind up isolating yourself from any potential mentors or influencers.
Because relationships are the key to this industry!
And none of this is intended to say that traditional cold market recruiting (online or offline) doesn't work. It certainly does and networkers prove it every day, through their grit, grind, perseverance and hard work.
I simply choose to do things differently, in a way that fits my lifestyle and my generation, with true leverage built-in from the start.
And if you learn these ‘attraction marketing' skills, trust me… you'll start attracting the best prospects on Linkedin and other social media platforms.
Excerpt from article by Ferny Ceballos, Chief Marketing Officer, Elite Marketing Pro… How to Attract High-Quality Prospects, Enroll Serious Builders into Your Business, and Grow Your Team – FAST! – Using LinkedIn
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Income Disclaimer: While every effort has been made to accurately represent our products and their potential there is no guarantee that you will earn any money using the techniques and ideas in this system or any of these products. This is information designed to help you understand the specific information covered. It is not an attempt to render tax, legal, or business advice. We do not purport this as a “Get Rich Scheme”. This is not a business opportunity. How you use the information is entirely up to you. While every effort has been made to accurately represent the information along with my opinions and insights, any claims made or examples given, although believed to be accurate, should not be relied on in any way in making a decision whether or not to purchase.
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